Overall Purpose of the Role
The Head of Marketing at Terragon Group focuses on increasing customer acquisition, retention and loyalty, while building a leading corporate brand.
The individual will be responsible for developing and driving the overall group marketing strategy ensuring creative execution.
The position will require a tight interaction with Commercial, Business Development and Products.
The Head of Marketing oversees the following:
Corporate Marketing: Communications, Content Marketing, Branding & Design, Social & Digital Marketing
Segment Marketing: Marketing strategies for the three different businesses that make up the Group
Regional Marketing: Nigeria, Ghana, Kenya, South Africa
Duties and Responsibilities
Oversee the development and implementation of the Company’s overall brand, marketing and communications plan
Collaborate with the senior leadership team, business and product heads to articulate the marketing strategy. This process will involve rigorous prioritization and planning to ensure that the Marketing team provides adequate support to all other teams within the business
Create and execute a broad marketing strategy for Terragon Group, and be responsible for understanding the business model, the company’s services, products and solutions, and positioning them favourably before target audience markets
Lead the Corporate Marketing team (Communications, Content, Branding & Design, Events and Online) to create compelling narratives about Terragon Group and present the company in unique ways.
Develop and oversee budget and resource management
Create a focused event participation strategy for sponsored and corporate events that will help Terragon Group reach its target audience
Create innovate marketing campaigns for the company’s business segments
Be an expert in digital marketing strategies that drive awareness and create leads
Will be data driven and will work with the Research team and guide them on internal and market research, and create a strategy for how to best disseminate Research insights through various communication channels
Bachelor’s degree in Marketing, Communications, or related field
Minimum of 3-5 years of marketing experience, preferably in mobile or tech.
Relatively young (22 - 32) and not stuck in a set way of doing things. Believes in enhancing capabilities, has a strong personality and is engaging.
Strategic thinker, executed a strategic direction for a marketing unit. The individual must be creative, witty, smart, flawless communication skills- Verbal and written.
Has worked in a B2B technology business previously. Work experience that covers product launch, strong corporate comms experience, brand management etc
Deep understanding of the various marketing disciplines within the department
Highly creative and innovative brand builder
Demonstrated results in building brand equity
Demonstrated success in developing marketing strategies that have met or exceeded targets
Experience in leveraging customer analytics, segmentation and new advertising technology to drive business growth
Strong understanding of digital marketing strategies
Team builder and team player
Resourceful & curious. If you don't know the answer, you won't rest until you find it.
Can thrive working in a fast-paced company and able to liaise with stakeholders across multiple businesses and products to get things done.